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Questions?
We're here to assist!
Who is this for?
At The Lab specializes in branding for construction, manufacturing, and industrial companies doing $2M-$50M in annual revenue.
You're a perfect fit if:
-You're losing bids to companies with better branding
-You compete on price because your brand doesn't command premium rates.
-Your website looks outdated and makes you seem smaller than you are
-You need professional branding but can't wait 6 months
-You want to attract better talent and larger contracts
Not a fit if:
-You're a restaurant, or retail business (we don't do ecommerce)
-You're happy with your current size and not looking to grow
You're a perfect fit if:
-You're losing bids to companies with better branding
-You compete on price because your brand doesn't command premium rates.
-Your website looks outdated and makes you seem smaller than you are
-You need professional branding but can't wait 6 months
-You want to attract better talent and larger contracts
Not a fit if:
-You're a restaurant, or retail business (we don't do ecommerce)
-You're happy with your current size and not looking to grow
Do you use AI in the design process?
No. Zero AI. Ever.
Here's why:
-Industrial buyers can spot generic AI designs immediately
-You need credibility, not creativity experiments
-Your brand will compete with companies spending $50K+ on brandingWe've been on job sites—we understand what works in your world
-Every logo, every layout, every color choice is created by human designers who understand industrial markets.
Our process: We research your competitors manuallyOur designers create concepts from scratch. We refine based on your feedback. You get 100% original work
Here's why:
-Industrial buyers can spot generic AI designs immediately
-You need credibility, not creativity experiments
-Your brand will compete with companies spending $50K+ on brandingWe've been on job sites—we understand what works in your world
-Every logo, every layout, every color choice is created by human designers who understand industrial markets.
Our process: We research your competitors manuallyOur designers create concepts from scratch. We refine based on your feedback. You get 100% original work
Will I own my brand?
Yes. Completely.
Once you pay in full:
-You own 100% of the copyright
-You get all source files (editable formats)
-You can modify anything without our permission
-You can trademark it
-You never need to credit us
What you get (depending on package):
-Logo files in every format you'll ever need
-Editable source files (AI, PSD, etc.)
-Brand guidelines document
-Full commercial usage rights
Once you pay in full:
-You own 100% of the copyright
-You get all source files (editable formats)
-You can modify anything without our permission
-You can trademark it
-You never need to credit us
What you get (depending on package):
-Logo files in every format you'll ever need
-Editable source files (AI, PSD, etc.)
-Brand guidelines document
-Full commercial usage rights
How are you different from other agencies?
We only work with industrial companies. That's it.
Most agencies:
-Have never been on a job site
-Don't understand RFP processes
-Want to make you look "creative" and "disruptive"
-Take 3-6 months
-Charge $50K-$150K
At The Lab:
-We've been on job sites and understand your world
-We know how procurement departments think
-We make you look CREDIBLE, not creative
-3 weeks from start to finish
-Starting at $750.00
Real example: A client told us their previous agency wanted to use a "fun, playful font" for their steel fabrication company. We made them look like they could handle $10M contracts instead.
Most agencies:
-Have never been on a job site
-Don't understand RFP processes
-Want to make you look "creative" and "disruptive"
-Take 3-6 months
-Charge $50K-$150K
At The Lab:
-We've been on job sites and understand your world
-We know how procurement departments think
-We make you look CREDIBLE, not creative
-3 weeks from start to finish
-Starting at $750.00
Real example: A client told us their previous agency wanted to use a "fun, playful font" for their steel fabrication company. We made them look like they could handle $10M contracts instead.
What if I don't like the result?
We've completed 100+ projects. Not once has a client invoked our refund guarantee. But here's how it works.
Before concept validation:
-Full 100% refund, no questions asked
-Just let us know before you approve the initial direction
After concept validation (within 7 days):
-Full 100% refund if final files haven't been delivered
-We ask that you complete one revision round first
-If still unsatisfied, full refund
7-14 days after validation:
-40-60% partial refund depending on revision rounds completed
Before we refund, we'll try to fix it:
-Different designer assigned
-Bonus concepts in alternative directions
-Direct PM support
This has literally never happened. But it exists because we stand behind our work.
Before concept validation:
-Full 100% refund, no questions asked
-Just let us know before you approve the initial direction
After concept validation (within 7 days):
-Full 100% refund if final files haven't been delivered
-We ask that you complete one revision round first
-If still unsatisfied, full refund
7-14 days after validation:
-40-60% partial refund depending on revision rounds completed
Before we refund, we'll try to fix it:
-Different designer assigned
-Bonus concepts in alternative directions
-Direct PM support
This has literally never happened. But it exists because we stand behind our work.
Do you build websites?
Yes. And we build them for how industrial buyers actually make decisions.
Can I get just a website without the full branding?
Yes, but we don't recommend it.
Here's why:
The Problem: Your website will only be as good as your brand. If your logo looks dated or amateur, no amount of web design will fix that perception.
What Usually Happens:
1. Client gets new website with old logo
2. Website looks good, logo looks bad
3. Brand still seems budget-tier
4. They come back 6 months later for rebranding
5. Now they need to update the website again
The Smart Approach: Do brand and website together. One cohesive project. One vision. One timeline.
But yes, we can do website-only:
Package 1 (Landing Page): $4,500
Package 2 (Full Site): $14,500
Package 3 (Enterprise): Custom quote
Website-only requirements:
1. You must provide finalized brand guidelines
2. Logo files in all necessary formats
3. Color codes, fonts, and brand assets
4. We'll match your existing brand aesthetic
Recommended: Complete Branding + Website Package
1. Full brand identity + 8-page website: $25,000
2. Everything coordinated from day one
3. Single timeline, single vision
4. Save $4,500 vs. buying separately
Here's why:
The Problem: Your website will only be as good as your brand. If your logo looks dated or amateur, no amount of web design will fix that perception.
What Usually Happens:
1. Client gets new website with old logo
2. Website looks good, logo looks bad
3. Brand still seems budget-tier
4. They come back 6 months later for rebranding
5. Now they need to update the website again
The Smart Approach: Do brand and website together. One cohesive project. One vision. One timeline.
But yes, we can do website-only:
Package 1 (Landing Page): $4,500
Package 2 (Full Site): $14,500
Package 3 (Enterprise): Custom quote
Website-only requirements:
1. You must provide finalized brand guidelines
2. Logo files in all necessary formats
3. Color codes, fonts, and brand assets
4. We'll match your existing brand aesthetic
Recommended: Complete Branding + Website Package
1. Full brand identity + 8-page website: $25,000
2. Everything coordinated from day one
3. Single timeline, single vision
4. Save $4,500 vs. buying separately
How long does a website take?
Launch Weapon (1 page): 10-14 business days
Full Arsenal (8 pages): 4-6 weeks
Enterprise Dominator: Based on complexity (typically 8-16 weeks)
Full Arsenal (8 pages): 4-6 weeks
Enterprise Dominator: Based on complexity (typically 8-16 weeks)
Do I need to provide content or do you write it?
You provide the content. We organize and optimize it.
Pro tip: Start gathering content before you sign. Have it ready when we kick off. This keeps the project on schedule.
Pro tip: Start gathering content before you sign. Have it ready when we kick off. This keeps the project on schedule.
Will my website work on mobile devices?
Yes. Every website we build is mobile-responsive.
Can I update the website myself after launch?
Yes. That's the entire point of WordPress.
What you CAN update yourself (no coding required):
● Page content and text
● Images and photos
● Blog posts and news updates
● Team member bios
● Contact information
● Project galleries
● Document uploads (spec sheets, PDFs)
What you SHOULDN'T change (without help):
● Design layout and structure
● Navigation menus (unless trained)Plugin settings
● Security configurations
● Code or CSS
● Most clients handle basic updates themselves and call us for bigger changes.
What you CAN update yourself (no coding required):
● Page content and text
● Images and photos
● Blog posts and news updates
● Team member bios
● Contact information
● Project galleries
● Document uploads (spec sheets, PDFs)
What you SHOULDN'T change (without help):
● Design layout and structure
● Navigation menus (unless trained)Plugin settings
● Security configurations
● Code or CSS
● Most clients handle basic updates themselves and call us for bigger changes.
What if I need changes after the website launches?
Minor tweaks within 30 days: Free
Examples:
• Text corrections
• Image swaps
• Contact info updates
• Small layout adjustments
Major changes or new features: Billed separately
Examples:
• Adding new pages: $750/page
• New functionality: $125/hour
• Design overhaul: Quote based on scope
• E-commerce addition: Starting at $5,000
Why we do it this way: The revision rounds during the project are for getting it right. Post-launch changes usually mean scope creep or new ideas (both fine, but they're separate from the original project).
Maintenance Plan option: $150/month includes up to 2 hours of changes per month. Unused hours don't roll over, but most clients don't use the full 2 hours every month.
Examples:
• Text corrections
• Image swaps
• Contact info updates
• Small layout adjustments
Major changes or new features: Billed separately
Examples:
• Adding new pages: $750/page
• New functionality: $125/hour
• Design overhaul: Quote based on scope
• E-commerce addition: Starting at $5,000
Why we do it this way: The revision rounds during the project are for getting it right. Post-launch changes usually mean scope creep or new ideas (both fine, but they're separate from the original project).
Maintenance Plan option: $150/month includes up to 2 hours of changes per month. Unused hours don't roll over, but most clients don't use the full 2 hours every month.
Who is this for?
No, but we'll help you set it up.You own it. We build it. You control it.
Who is this for?
At The Lab specializes in branding for construction, manufacturing, and industrial companies doing $2M-$50M in annual revenue.
You're a perfect fit if:
-You're losing bids to companies with better branding
-You compete on price because your brand doesn't command premium rates.
-Your website looks outdated and makes you seem smaller than you are
-You need professional branding but can't wait 6 months
-You want to attract better talent and larger contracts
Not a fit if:
-You're a restaurant, or retail business (we don't do ecommerce)
-You're happy with your current size and not looking to grow
You're a perfect fit if:
-You're losing bids to companies with better branding
-You compete on price because your brand doesn't command premium rates.
-Your website looks outdated and makes you seem smaller than you are
-You need professional branding but can't wait 6 months
-You want to attract better talent and larger contracts
Not a fit if:
-You're a restaurant, or retail business (we don't do ecommerce)
-You're happy with your current size and not looking to grow
Do you use AI in the design process?
No. Zero AI. Ever.
Here's why:
-Industrial buyers can spot generic AI designs immediately
-You need credibility, not creativity experiments
-Your brand will compete with companies spending $50K+ on brandingWe've been on job sites—we understand what works in your world
-Every logo, every layout, every color choice is created by human designers who understand industrial markets.
Our process: We research your competitors manuallyOur designers create concepts from scratch. We refine based on your feedback. You get 100% original work
Here's why:
-Industrial buyers can spot generic AI designs immediately
-You need credibility, not creativity experiments
-Your brand will compete with companies spending $50K+ on brandingWe've been on job sites—we understand what works in your world
-Every logo, every layout, every color choice is created by human designers who understand industrial markets.
Our process: We research your competitors manuallyOur designers create concepts from scratch. We refine based on your feedback. You get 100% original work
Will I own my brand?
Yes. Completely.
Once you pay in full:
-You own 100% of the copyright
-You get all source files (editable formats)
-You can modify anything without our permission
-You can trademark it
-You never need to credit us
What you get (depending on package):
-Logo files in every format you'll ever need
-Editable source files (AI, PSD, etc.)
-Brand guidelines document
-Full commercial usage rights
Once you pay in full:
-You own 100% of the copyright
-You get all source files (editable formats)
-You can modify anything without our permission
-You can trademark it
-You never need to credit us
What you get (depending on package):
-Logo files in every format you'll ever need
-Editable source files (AI, PSD, etc.)
-Brand guidelines document
-Full commercial usage rights
How are you different from other agencies?
We only work with industrial companies. That's it.
Most agencies:
-Have never been on a job site
-Don't understand RFP processes
-Want to make you look "creative" and "disruptive"
-Take 3-6 months
-Charge $50K-$150K
At The Lab:
-We've been on job sites and understand your world
-We know how procurement departments think
-We make you look CREDIBLE, not creative
-3 weeks from start to finish
-Starting at $750.00
Real example: A client told us their previous agency wanted to use a "fun, playful font" for their steel fabrication company. We made them look like they could handle $10M contracts instead.
Most agencies:
-Have never been on a job site
-Don't understand RFP processes
-Want to make you look "creative" and "disruptive"
-Take 3-6 months
-Charge $50K-$150K
At The Lab:
-We've been on job sites and understand your world
-We know how procurement departments think
-We make you look CREDIBLE, not creative
-3 weeks from start to finish
-Starting at $750.00
Real example: A client told us their previous agency wanted to use a "fun, playful font" for their steel fabrication company. We made them look like they could handle $10M contracts instead.
What if I don't like the result?
We've completed 100+ projects. Not once has a client invoked our refund guarantee. But here's how it works.
Before concept validation:
-Full 100% refund, no questions asked
-Just let us know before you approve the initial direction
After concept validation (within 7 days):
-Full 100% refund if final files haven't been delivered
-We ask that you complete one revision round first
-If still unsatisfied, full refund
7-14 days after validation:
-40-60% partial refund depending on revision rounds completed
Before we refund, we'll try to fix it:
-Different designer assigned
-Bonus concepts in alternative directions
-Direct PM support
This has literally never happened. But it exists because we stand behind our work.
Before concept validation:
-Full 100% refund, no questions asked
-Just let us know before you approve the initial direction
After concept validation (within 7 days):
-Full 100% refund if final files haven't been delivered
-We ask that you complete one revision round first
-If still unsatisfied, full refund
7-14 days after validation:
-40-60% partial refund depending on revision rounds completed
Before we refund, we'll try to fix it:
-Different designer assigned
-Bonus concepts in alternative directions
-Direct PM support
This has literally never happened. But it exists because we stand behind our work.
Do you build websites?
Yes. And we build them for how industrial buyers actually make decisions.
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Customer Service : hello@atthelab.ca
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